...rather than an effort to boost iPhone sales.
📰 Variety interviewed Tim Cook and Lewis Hamilton, Formula 1 driver, revealing Apple's vision for cinema ahead of the premiere of the film ‘F1: The movie’.
Apple's leader claims:
"F1" is the perfect vehicle to test Apple’s power to affect culture with the soft power of a broad-appeal movie rather than through the hardware of its computers and smartphones.
☑️ Cook added that 2025 is the first year the platform will release a full, weekly content slate, unaffected by the COVID-19 pandemic and industry strikes.
🍿 "F1" pictures internationally on June 25 and in North America on June 27.
💬 In fact, AppleTV+ has some truly worthy and meaningful works. Which AppleTV+ product do you like best? Admin's favorite is Tetris, a film about a programmer and creator from the USSR.
#interviews #AppleTV @iPhone