Вот такие метрики YCombinator предлагает отслеживать и демонстрировать инвесторам при поднятии раунда серии А для следующих категорий компаний:

Enterprise

Total customers
Bookings
Revenue
Revenue CMGR
Gross margin
Customer LTV / paid CAC
Burn rate / runway

(Пример компании: Scale)


SaaS

Total customers
Bookings
Monthly recurring revenue (MRR)
Revenue CMGR
Gross margin
Gross account churn
Net dollar churn
Customer LTV / paid CAC
Quick ratio: a measure of a company’s short term liquidity
Секретная метрика: эффективность продаж, то есть какой объем годового роста дохода приходится на каждый доллар, потраченный на продажи и маркетинг
Burn rate / runway

(Пример компании: Slack)


Usage-Based

Monthly revenue
Revenue CMGR
Gross margin
Dollar-based net expansion
Customer LTV / paid CAC
Burn rate / runway

(Пример компании: Twilio)


Subscription

Total subscribers
Trial conversion (if applicable)
Monthly recurring revenue (MRR)
Revenue CMGR
Gross margin
Gross user churn
Customer LTV / paid CAC
Burn rate / runway

(Пример компании: Netflix)


Transactional

Gross transaction volume (GTV)
Net revenue
Net revenue CMGR
Take rate (net revenue as % of GTV)
Gross margin
User retention
User transaction frequency
Customer LTV / paid CAC
Burn rate / runway

(Пример компании: PayPal)


Marketplace

Gross merchandise value (GMV)
Net revenue
Net revenue CMGR
Take rate (net revenue as % of GMV)
Gross margin
Contribution margin per order
Customer retention
Seller retention
Transactions frequency
Average transaction value
Customer LTV / paid CAC
Seller LTV / paid SAC
Burn rate / runway

(Пример компании: Airbnb)


E-Commerce

Total visits
Total unique visitors
Total customers
Conversion rate
Total registered accounts
Revenue
Revenue CMGR
Gross margin
Customer retention
Order frequency
Average order value
Customer LTV / paid CAC
Net working capital as % of change sales
Burn rate / runway

(Пример компании: Bonobos)


Advertising

Total visits (if applicable)
Page views (if applicable)
Unique visitors (if applicable)
Minutes per session
Daily active users (DAU)
Monthly active users (MAU)
Percent logged-in
Downloads / installs (if applicable)
Mobile usage share
Impressions per user
Average cost-per-impression (CPM)
Average click-through-rate (CTR)
Revenue
Revenue CMGR
User retention
User LTV / paid CAC
Burn rate / runway

(Пример компании: Twitter)


Hardware

Total units sold
Average unit price
Revenue
Revenue CMGR
Gross margin
Average transaction value
Customer LTV / paid CAC
Net working capital as % of change in sales
Burn rate / runway

(Пример компании: GoPro)


Moonshots / Hard Tech / Biotech

Technical milestones accomplished
Total subject matter experts (FTEs)
Net working capital as % of change sales
Burn rate / runway

(Пример компании: Boom Supersonic)


@internetanalytics