📺 Instagram Wants To Be Watched On TV

Instagram is expanding its TV app to Samsung Smart TVs, making the platform available on most connected TV devices across the U.S.

At the same time, Instagram is testing several features designed specifically for bigger screens.

➡️ Personalized content channels
➡️ Stories optimized for TV viewing
➡️ A dedicated section for horizontal videos
➡️ Easier Reel sharing from phones to TVs
➡️ Improved livestream experiences

Instagram's growth over the last few years has been driven largely by Reels. Now the company is betting that short-form content can work not only on phones, but also in living rooms.

The interesting part is what comes next.

Instagram is already experimenting with longer videos, episodic content, and creator-led shows designed for larger screens.

For years, Instagram competed with social networks.

Now it's increasingly competing with YouTube, streaming platforms, and television itself.

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