📱 Meta turns subscriptions into a real business

Meta officially launched paid add-ons for Instagram, WhatsApp, and its AI tools. The company is slowly building its own version of X Premium and Snapchat+ across the entire ecosystem.

➡️ Instagram Plus costs $3.99/month and adds Story analytics, Superlike animations, and longer-lasting Stories
➡️ WhatsApp Plus costs $2.99/month with custom themes, stickers, and premium sounds
➡️ Meta is also testing AI subscriptions from $7.99 to $19.99/month for more advanced requests and higher compute limits
➡️ Meta Verified may already have around 35M subscribers according to estimates in the report
➡️ Subscription revenue could already be bringing Meta roughly $2B per year

Interesting part is that Meta still gets ~98% of its revenue from ads. Subscriptions are not replacing the ad model yet. They’re becoming an extra layer on top of it.

Looks like every major platform is now trying to turn power users into monthly recurring revenue.

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