🔖 Instagram Tests Interest Tags on User Profiles

Instagram is testing a new feature that lets users add up to 5 interests directly to their profile.

The tags are meant to help people discover like-minded accounts and better understand what type of content someone is into before following them.

➡️ Users can display topics they are interested in
➡️ Interests may influence what content Instagram recommends
➡️ Similar features were previously tested on Threads and Notes

This is another sign Instagram is trying to become more social again instead of turning entirely into a passive Reels feed.

The algorithm is slowly becoming more interest-based and identity-driven.

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