▶️ How to Prepare for Instagram’s Shift to Long-Form Video

Instagram is clearly moving beyond short Reels and preparing to support longer content, especially on connected TVs.

According to Instagram VP of Product Tessa Lyons, short-form vertical video alone may not be enough to succeed on TV. The platform wants to become part of creators’ long-form strategy over the next 2 years.

➡️ Educational videos can go deeper instead of squeezing everything into 30 seconds
➡️ Mini-documentaries can tell fuller stories with stronger retention
➡️ Serialized content can keep viewers coming back for the next episode

This opens the door for creators to repurpose YouTube-style content directly on Instagram rather than treating the platform as a place for short clips only.

The creators who learn to hold attention for 5 to 20 minutes may have a major advantage as Instagram expands beyond Reels.

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