📺 Instagram Wants to Bring Long-Form Video to TV

Instagram is preparing to support longer videos on connected TVs as it looks beyond Reels and toward a more YouTube-like model.

According to Instagram VP of Product Tessa Lyons, short vertical videos alone may not be enough to succeed on TV. The company wants to support creators who publish both short and long-form content.

That could include podcasts, live streams, and serialized video formats.

Instagram already launched a new TV app, but this time the focus appears broader than the old IGTV experiment.

If the data is pointing this way, new ad inventory is probably not far behind.

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