❤️ Instagram tests “Swap” for Reels text

Instagram briefly showed a new feature called “Swap” in its Help Center, then removed it. The idea is simple: take someone else’s Reel and replace the on-screen text with your own.

If it rolls out, it would make remixing trends faster. Instead of editing or recreating content, users could just change the message and repost.

The timing is odd. Instagram recently said it will reduce reach for accounts that repost content without meaningful changes, while pushing original posts in the algorithm.

The rule is applied at the account level. If most of your content is original, occasional reposts won’t hurt. If your feed is mostly reused content, distribution drops.

“Swap” sits right in that gray zone. Easy remixing, but unclear where Instagram draws the line.

Feels like the platform wants originality, but still can’t fully let go of remix culture.

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