💙 Instagram is adding AI video generation directly into editing

Instagram is rolling out a new feature inside Edits that lets users generate video clips using AI without filming anything.

You can create clips from a text prompt, an image, or even an existing video, all directly inside the app. The idea is to remove the need for recording and speed up content production.

➡️ Generate video from text, photos, or existing clips
➡️ Built directly into the editing flow, no extra tools needed
➡️ Designed to lower the barrier for creating Reels and short videos

This is a clear push. Meta wants more people using AI inside Instagram, not as a separate tool but as part of the core experience.

It opens the door for new formats and faster content cycles. At the same time, it raises a familiar question. Do people actually want more AI generated content in their feed, or does it dilute what made the platform work in the first place.

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