😀 Instagram is testing a new Snapchat style app

Meta has launched a new standalone app called Instants in Spain and Italy, focused on fast, low effort photo sharing between friends.

The concept is simple. You take a photo or video inside the app, send it, and it disappears. No feed, no polish, no overthinking.

➡️ Photos and videos disappear within 24 hours and can only be viewed once
➡️ Content is captured directly in the app with very limited editing, only basic text
➡️ Sharing is limited to close friends and mutual followers
➡️ The app is connected to your Instagram account but runs as a separate product

Meta is clearly pushing a different behavior here. Less curated content, more spontaneous sharing. The kind of interaction that built apps like Snapchat and BeReal.

At the same time, this is another attempt to capture a format that already works elsewhere. Meta has tried similar features inside Instagram before, now they are testing whether a separate app can do it better.

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