🤖 Meta is pushing its AI business assistant to a much wider audience

The tool is now expanding across major global markets, including the U.S., EMEA, Asia Pacific, and Latin America, with stronger local language support. In practice, that means more advertisers, agencies, and creators will be able to use it directly inside Meta Ads Manager.

➡️ The assistant is designed to answer common business and account questions without waiting for human support

➡️ It can also use a company’s own ad data to suggest campaign improvements and optimization ideas

➡️ During beta, businesses solved common account issues 20% more often when using the tool

➡️ Small business advertisers who applied its opportunity score recommendations saw ad cost per result fall by 12%

Meta’s support has been weak for a long time, so this looks less like a nice extra and more like an attempt to patch a real gap. If the assistant works well, it could become the first place advertisers go when something breaks or performance slips.

For creators, agencies, and brands running campaigns at scale, that matters. Meta is quietly turning AI into a support layer for its ad machine.

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