📱 Instagram gives users more control over the algorithm

Instagram is expanding its “Your Algorithm” tool into Explore, letting users directly adjust what content they see, not just in Reels but across both surfaces.

✔️ You can now choose topics you want to see more or less of
✔️ Changes apply across Reels and Explore at the same time
✔️ Interests can be edited directly from topic suggestions in the feed

In theory, this gives users real control over recommendations.

In practice, most people won’t use it.

We’ve seen this before. Users ask for control, but rarely adjust settings once they get them. Algorithms already optimize for engagement, so manual tuning becomes optional.

The takeaway is simple. This is more about perception of control than actual behavior change. But for creators, it matters, content is now even more tied to topic signals, not just engagement.

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