📉 Instagram kills another “reach hack”

Reposting your posts to Stories won’t boost reach. Adam Mosseri just shut down one of the most common IG myths.

A lot of creators believed that sharing posts to Stories helps push them further. In reality, it doesn’t change distribution in any meaningful way. Feed content already has broader reach through Explore and recommendations, while Stories are mostly limited to your existing audience.

Mosseri was pretty direct. Most “growth hacks” either don’t work or get patched once they start spreading.

The actual focus stays the same:

➡️ Understand what your audience reacts to
➡️ Double down on formats that already perform
➡️ Stay consistent instead of chasing tricks

At the same time, Instagram may introduce scheduled Stories.

The team avoided it for years to keep Stories raw and real time. But demand is growing, and now it’s being discussed internally.

Translation: hacks are fading, systems are coming.

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