📼 Instagram lets creators schedule Trial Reels

Instagram added scheduling for Trial Reels, giving creators more control over when their content is shown to non-followers.

Trial Reels let creators test videos outside their audience, then push them wider if performance looks good. The feature already drove strong results.

➡️ 40% of creators posted more after using Trials
➡️ Reels reach among non-followers rose by 80%

Now timing becomes part of the strategy, allowing creators to match posts with peak engagement windows.

Distribution is turning into something you can fine-tune.

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