📱 Instagram tests paid “Plus” features for creators

Instagram confirmed a live test of Instagram Plus, a new subscription package aimed at boosting content visibility and engagement. The rollout is limited to a few regions for now.

The product adds tools directly into Stories, where most creator interaction happens, and gives paying users more control over reach.

➡️ Unlimited audience lists beyond Close Friends
➡️ Rewatch stats to track repeat views
➡️ Weekly Story spotlight to push content to the front
➡️ Extend Stories by +24h for longer exposure
➡️ Superlikes to signal stronger engagement
➡️ Viewer list search and silent preview mode

Meta is building a paid layer on top of distribution. More features, but mainly more control over attention.

Subscriptions already bring in around $2B a year.
They’re clearly doubling down.

📱 Follow @insta