📱 Instagram may add a paid boost layer

Meta is preparing a new subscription package called Instagram Plus. It’s aimed at creators who want more reach and control, not just a checkmark.

New features are built around Stories and visibility. Users may be able to extend Stories for another 24 hours, see rewatch counts, and even push their Stories to the first position in followers’ feeds.

There are also tests for adding links directly into post captions and downloading Reels.

The bigger shift is clear.
Visibility is slowly becoming a paid feature.
The CEO direction is obvious here.
If you want reach, you may have to pay for it.

Meta already proved this model works. Meta Verified helped generate around $800M in quarterly “other” revenue, with tens of millions of paying users.

If Instagram Plus rolls out, attention on the platform becomes even more of a marketplace, not just an algorithm.

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