📷 Instagram turns ads into part of culture

Meta is pushing ads directly into the moments people already watch. New formats will place brands inside trending Reels during events like Fashion Week, F1, Black Friday, and NFL games.

The logic is simple. Instead of interrupting content, ads appear where attention is already focused. Meta says attention spans dropped 69% over the last 20 years, while users now register an ad in under a second.

At the same time, AI is taking over production. Brands can generate voiceovers and turn product catalogs into ready video ads without much manual work.

Meta is clearly following TikTok here, just scaling it across Instagram.

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