📱 Instagram and Facebook Turn Into Full Shopping Platforms

Meta is rolling out built-in affiliate links directly inside content.

Creators will now be able to tag products in posts and Reels without using “link in bio” tools.

On Facebook, affiliate products will appear as clickable bubbles inside content. The rollout starts with Amazon, Temu and eBay coming later.

On Instagram, creators can add up to 30 products in a single Reel using their own affiliate links, as long as items are registered in Meta’s catalog.

This moves both platforms closer to TikTok Shop.

Content is no longer just content. It’s becoming a storefront.

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