If your Reels feed feels repetitive or completely off, Instagram now lets you reset its recommendation system and start fresh.
Reels suggestions are built from your activity. Watching a video to the end, rewatching it, liking it, or commenting all push similar content into your feed. Even accidental engagement can lock you into trends you no longer care about. Over time, changing interests make this worse.
Instagram added a built-in reset option to clear those signals.
How to reset your Reels recommendations:
➡️ Open Instagram and go to your profile
➡️ Tap the three-line menu in the top right
➡️ Select Content Preferences
➡️ Tap Reset suggested content
➡️ Review the notice and confirm the reset
Once completed, Instagram wipes the data it used to shape your Reels feed. The process cannot be undone.
After the reset, recommendations are rebuilt gradually based on your new activity. You may see more random or mixed content at first before the algorithm adapts again.
Sometimes the cleanest fix is starting from zero.
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