🔥 Instagram lets users tune their Reels algorithm for 2026

Instagram is rolling out new controls that allow users to directly influence what the Reels algorithm shows them. The feature is now available globally for English-speaking users.

Users can edit the topics Meta’s AI believes they are interested in, remove categories, add new ones, and mark what they want to see less of. A new option called “build your 2026 algorithm” lets users highlight up to three priority topics.

The system reacts quickly, but accuracy still needs work. Content tagging is not always precise, which means recommendations can miss the mark even when the topic is selected correctly.

The key limitation remains unchanged. Users can shape what they see, but they cannot reduce the number of ads.

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