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šŸ“·Instagram Reels Become Luxury Brandsā€™ New Playground
#news #Insta

Think TikTok is still the go-to for luxury videos? šŸ¤”Not anymore! Instagram Reels are exploding in views, with some brands seeing a 234% jump in Q2 2025.

Reels now take up about half of usersā€™ time on Instagram, with engagement and monetization rising sharply. Meanwhile, TikTok growth has slowed to just 4%, as audiences shift from endless scrolling to more intentional discovery.

Luxury marketers are taking note: Reels are now the main stage for storytelling, while TikTok plays a supporting role. Follow the audience, not the hype.

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