📱Instagram Rolls Out Skippable Ads on Reels
#news #Insta

Ever get stuck watching an ad in the middle of a Reel and wish you could skip it? Well, Instagram is now testing skippable ads inside Reels yes, just like YouTube.

A tiny countdown timer pops up, and once it hits zero, you can tap Skip and continue scrolling. But here’s the catch: creators aren’t getting revenue from these ads during the testing phase. So while users get more control, creators get… nothing (for now).

The goal is to help brands reach more viewers without annoying people, but whether this becomes permanent depends on how often people skip vs. watch. Basically, Instagram said: “Okay fine… you can skip. But we’re watching what you do.”

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