​​The Product Report 2021 by Amplitude
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These are the hottest emerging digital products and trends shaping our digital lives, according to data from Amplitude's Behavioral Graph.

✨ The pandemic-driven acceleration of digital activity continues. With our data, we saw that daily active users of digital products increased 54% from January 2020 to August 2021.

✨ Our data indicates that the next hottest products around the globe will include recruiting platforms like SmartRecruiters and Glints, web browser language extensions like Mote, Toucan and Wordtune, and remote collaboration platforms like Stoplight, CloudApp and Productiv.

✨ Culture often drives local product usage. With Amplitude, we can see some of the most popular products relative to users by state. In Colorado, it’s AllTrails. Montana and Wisconsin? OnXMaps, a hunting product. In New York, Slice—a pizza ordering app—takes the cake.

✨ Fintech growth is off the charts. Since January 2020, the industry has seen a 337% increase in daily active users. And in our predictions for the 20 next hottest products, seven fintech companies make the cut.

✨ Travel and hospitality saw a rise in usage—until the Delta variant came around. According to Amplitude data, after steep declines in 2020, consumers returned to travel and hospitality products in March 2021. This usage steadily increased until June 2021, when renewed concerns about traveling caused the rate of growth for this industry to taper off for the rest of the summer, hovering at -18% growth compared to pre-pandemic activity.

✨ With Amplitude data, we can see exactly when ecommerce activity took off: over the course of four weeks, from March 22 to April 17, 2020. During this time, ecommerce usage surged by 60%. A year later, this growth has become the norm, as activity in this industry holds steady at 56% growth compared to January 2020.

✨ In a 365-day period, the top days for digital media usage came from November 3-13, 2020, as the world tuned into coverage of the U.S. presidential election. November 5 saw the highest increase, at 54.9% growth compared to the baseline. Activity for digital media also surged during the Capitol Insurrection and, two weeks later, President Biden’s inauguration.
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