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InsightStream InsightStream @insightstream · 685 subscribers
Post #1174 505
​​Adding is favoured over subtracting in problem solving
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A series of problem-solving experiments reveal that people are more likely to consider solutions that add features than solutions that remove them, even when removing features is more efficient.

Consider the Lego structure depicted in Figure 1, in which a figurine is placed under a roof supported by a single pillar at one corner. How would you change this structure so that you could put a masonry brick on top of it without crushing the figurine, bearing in mind that each block added costs 10 cents? If you are like most participants in a study reported by Adams et al.1 in Nature, you would add pillars to better support the roof. But a simpler (and cheaper) solution would be to remove the existing pillar, and let the roof simply rest on the base. Across a series of similar experiments, the authors observe that people consistently consider changes that add components over those that subtract them — a tendency that has broad implications for everyday decision-making.

What are the implications of Adams and colleagues’ findings? There are many real-world consequences of failing to consider that situations can often be improved by removing rather than adding. For instance, when people feel dissatisfied with the decor of their home, they might address the situation by going on a spending spree and acquiring more furniture — even if it would be equally effective to get rid of a cluttering coffee table. Such a tendency might be particularly pronounced for resource-deprived consumers, who tend to be particularly focused on acquiring material goods. This not only harms those consumers’ financial situations, but also increases the strain on our environment. On a grander scale, the favouring of additive solutions by individual decision-makers might contribute to problematic societal phenomena, such as the increasing expansion of formal organizations and the near-universal, but environmentally unsustainable, quest for economic growth.
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#case #economics #experiment #psychology #science #sociology
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