​​Подборка полезных статей от Research World (© ESOMAR)
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Rob McCargow, Director of AI at PwC about the benefits and potential challenges posed by automation
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Steve Phillips, CEO at Zappi: How to embrace tech disruption in the market research industry
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How insights teams at P&G, Philips and Merck & Co., Inc. stay ahead with new skills and tools
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Chris Hutchings, Senior Director at MarketCast: How might Disney and Apple’s new streaming services impact the existing landscape?
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Sir Martin Sorrell on the future of digital advertising and marketing services
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The danger of claimed data. How do we know the truth when everyone lies?
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#advertising #analytics #case #mr #predictions #strategy #technology #trends