​​Stan Sthanunathan, Executive Vice President of Unilever CMI on the data revolution
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В статье вы узнаете ответы на следующие вопросы:
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✨ What kind of data are you now analysing that you would not have done five years ago and what does this mean in terms of team composition and skills?

✨ Are there particular sorts of decisions that you believe are more successfully supported by AI, and if so what are they and why?

✨ What are the greatest changes in how client companies work with insights suppliers?

✨ What are the weaknesses of AI when it comes to understanding consumers or checking for bias or profiling in invisible data collection processing?

✨ What are the biggest obstacles to the cultural change that people like you are trying to bring about? How have you sought to overcome these?

✨ Recently, there has been conversation around data illiteracy in marketing and management as a whole – and that this in itself acts an obstacle to being data-led or insights-led. What is your view on this?

✨ How can we best deal with silos such as marketing, social media and technology enablers that exist alongside the insights function, to ensure that insights flow throughout the organisation?

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