Performance Marketing Manager (iGaming)
PIN-UP Global
Location: Hybrid; candidates must be based in Armenia, Cyprus, Georgia, Poland, Portugal, Romania, or Serbia
What you will do:
— Run affiliate program promotion campaigns end to end, from briefing and media planning through launch, monitoring, reporting, and final analysis.
— Source and evaluate affiliate media, Telegram channels, directories, forums, webmaster communities, influencers, and partnership formats.
— Request and compare placement terms, negotiate within approved limits, document agreements, and track commitments.
— Prepare media plans and placement calendars while monitoring budgets, payments, deadlines, links, and campaign results.
— Develop and test hypotheses for new platforms and formats, scale proven solutions, and contribute data and recommendations to quarterly performance plans.
— Collaborate with affiliate, marketing, sales, content, design, production, and analytics teams to improve the quality of acquired partners.
Requirements:
— At least 2 years of experience in performance marketing, media buying, or affiliate marketing, including independently managing campaigns.
— Understanding of affiliate program models, partner journeys, media planning, paid placements, and performance funnel analysis.
— Strong knowledge of CPM, CPC, CPL, CPA, CR, ROI, CAC, and unit economics.
— Advanced Excel or Google Sheets skills, including formulas, pivot tables, data cleaning, reconciliation, and reporting.
— Working proficiency with Google Analytics, Similarweb, Ahrefs, TGStat, or comparable tools; knowledge of UTM tagging and tracking links.
— English at B1 or above for written communication, platform research, and working calls on familiar topics.
Culture & Benefits
— Multicultural environment with collaboration across multiple professional disciplines.
— Remote or onsite work options within the listed countries, with offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.
— Corporate equipment based on macOS or Windows, with additional equipment provided.
— Paid vacation, sick leave, personal-event days, health insurance, and referral rewards.
— Internal training, external education compensation, conference attendance, English courses, mentoring rewards, and wellness activities.
— Travel services, employee clubs, internal activities, and corporate events.
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Post #235
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