Ogilvy on Advertising by David Ogilvy
recommended to me by a senior marketer. not everything is applicable given the digital age, but the fundamentals are still good lessons.
main takeaways:
• tons of minor details when creating ads like typography or headline creation
• ads should always be created with the intention of viewers reading alone
• stuff your conscious mind with information, then unhook your rational thought process. this helps to open up your unconscious mind.
• do not kill successful ad campaigns until it has proven to not work anymore. literally MILK and squeeze it dry
fav quotes:
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
4/5