Purple Cow by Seth Godin
a pretty straight forward book. Seth talks about how marketing begins with the invention of the product. Creating something that stands out so much that it markets itself.
main takeaways:
• taking risks is the safer route as compared to playing it safe
• focus on customers that are willing to try AND share -> target early adopters
• ease of slogan matters a lot, because word of mouth becomes easier for users ie. tower of pisa - it's a leaning tower vs the pantheon in Rome
• consumers are now too busy to notice marketing, but are desperate to find what they need
fav quotes:
If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
4/5 read