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aura is the new luxury

Walter Benjamin argued that 'even the most perfect reproduction of a work of art is lacking in one element: Its presence in time and space, its unique existence at the place where it happens to be. ' He referred this unique cultural context i.e. 'its presence in time and space' as its 'aura'.

https://youtube.com/shorts/3Iss1CksXD4?si=KKzhvM_4eberUe4S