The Tipping Point by Malcolm Gladwell
finished this on a flight. it was recommended to me by the Head of Social Media of Solana, so i had to give it a read.
once again, Malcolm delivered. his previous book that i read 'Outliers' was great and this didn't fall below expectations.
main takeaways:
• how epidemics/contagions (in a general sense, not just viruses) -> Power of Few, Stickiness Factor, Power of Context
• key players: connectors, mavens, salesmen
• broken window theory
• and a lot of other interesting stories/facts
fav quotes:
The line between hostility and acceptance, in other words, between an epidemic that tips and one that does not, is sometimes a lot narrower than it seems.
the human mind has a kind of "reducing valve" that "creates and maintains the perception of continuity even in the face of perpetual observed changes in actual behavior."
5/5 !