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Post #1891
991

$JNJ — #LONG
I’m looking to build a position in Johnson & Johnson around $263.73.
THE THESIS
WHY NOW
WHAT I’M WATCHING
RISK MANAGEMENT
MY NOTE
▪️ Position: LONG JNJ
▪️ $263.73 → $289.00
▪️ Expected return: +9.58%
I’m looking to build a position in Johnson & Johnson around $263.73.
▪️ Entry: $263.73
▪️ Stop Loss: $252.00
▪️ Take Profit: $278.00
▪️ Price Target: $289.00
▪️ Expected Return: +9.58%
▪️ Risk: −4.45%
▪️ Risk / Reward: 2.15 : 1
▪️ Leverage: 1.25×
▪️ Portfolio Allocation: 5%
▪️ Portfolio Risk: −0.28%
▪️ Time Horizon: 3–8 weeks
THE THESIS
I like J&J here because the company is replacing weakness rather than pretending it does not exist.
Stelara sales are falling hard as generic competition arrives. That is the obvious problem.
But Tremfya grew 68% to $2.4 billion in the latest quarter, while Darzalex sales increased 16% to $4.24 billion. J&J also beat third-quarter earnings expectations and raised its full-year outlook, with adjusted EPS now centered around $11.10. Reuters
That tells me the portfolio is doing what a diversified pharmaceutical business is supposed to do.
One franchise weakens. Another has to take its place.
I do not need every division to accelerate at once. I need enough of the portfolio to keep replacing what is rolling off.
WHY NOW
The timing is interesting because the stock initially traded lower even after the earnings beat.
That is the kind of reaction I pay attention to.
When a company raises guidance and the stock still struggles, the market is usually telling you expectations were already high or investors are focusing on a different problem.
In J&J’s case, that problem is the medical-device side.
MedTech sales grew only 2.5%, while international demand was pressured by the Middle East conflict, European austerity and pricing pressure in China. Reuters
I am comfortable buying that hesitation as long as the pharmaceutical engine keeps doing the heavier lifting.
The setup is not based on perfection.
It is based on the idea that the bad news is visible while the earnings base is still holding.
WHAT I’M WATCHING
Tremfya matters more to me than the headline beat.
The reason is simple: Stelara’s decline is not temporary. J&J needs replacement growth, and Tremfya is starting to prove that it can carry more of that burden.
I am also watching Darzalex.
It is still growing, but the latest quarter came in below expectations despite the 16% increase. Reuters
The other pressure point is Abiomed.
The heart-pump business continues to face scrutiny after a UK study questioned the use of Impella devices. Reuters
So this is not a clean story.
I actually prefer that.
The upside comes from execution improving faster than the market expects, not from investors pretending the risks do not exist.
RISK MANAGEMENT
$252.00 is where I stop giving the setup room.
Below that level, I would assume the market is no longer just digesting earnings. I would read it as a broader rejection of the post-report thesis.
The biggest risk is that weakness in MedTech becomes more persistent while pharmaceutical growth fails to offset it.
J&J also has less valuation room for disappointment after a strong year; Reuters noted the shares had already gained about 27% year to date before the latest report. Reuters
That is why I am keeping leverage at 1.25×.
I want exposure to the earnings durability.
I do not want to pay aggressively for a defensive stock that suddenly starts behaving like a high-multiple growth name.
MY NOTE
Defensive does not mean static.
The best defensive businesses are the ones that can keep replacing old earnings streams before the market fully notices the transition.
That is what I am testing with J&J.
Stelara is fading.
Tremfya is accelerating.
Darzalex is still expanding.
The medical-device business is the weak link, but the company has enough diversification that one soft segment does not automatically break the whole thesis.
$278 is where I would begin reducing.
$289 is my broader target.
$252 is where I stop treating the weakness as an entry.
▪️ Position: LONG JNJ
▪️ $263.73 → $289.00
▪️ Expected return: +9.58%
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