We just spotted a recent post from Carine Roitfeld praising SKIMS’ new show. Turns out Carine helped style the campaign—and the show itself. The shoot even took place backstage at the runway show.

And we’ll keep saying it: the Kardashian-Jenner family knows how to do great promotion. Whether it’s Kendall Jenner wrestling with a cucumber or Kim’s latest campaign, they know how to get people talking.

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