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Freshman Research Institute Freshman Research Institute @freshmanresearch · 337 subscribers
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Forwarded from Freshman Academy

🧠 Fireside Chat Takeaways: The Neuroscience of Digital Engagement

Recently, we welcomed Sherzod Khoshimov, Head of Korzinka B2B, to have a fascinating conversation about how digital platforms attract our attention scientifically. 

💡Sherzod’s expertise in neuroeconomics and innovation opened up the interesting mechanisms behind digital engagement. Sherzod and our students explored what happens in our brains when we interact with social platforms and why they’re designed to be so addictive.

Huge thanks to our guest for bringing his academic experience to Freshman!

@freshmanblog
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