School lunches were always the obvious answer.

When the early MAHA conversations turned to where real change could begin, where the most impact could happen fastest, everyone landed in the same place.

Feed the kids differently, and you change everything downstream.

The "Eat Real Food" campaign just launched, and the reframe it offers is pretty amazing.

Stop treating children like they require a separate category of food altogether. Normalize what real food looks like in institutional settings and at home, and let that example do the work.

The path forward runs through schools and through parents at the same time, with communities integrated in the process together, not one without the other.

It's all in, and it's important enough to be.

@delbigtree