🤜 Новости SEO 27.01-02.02.20

Сегодня хочу поделиться с вами подбором выводов по одной новости: Дедупликация фичерсниппетов в Google. Это очень важно, ведь может напрямую влиять на ваш трафик и отображение позиций по определенным ключевикам. Ниже вы найдете подборку выводов на английском.

👌 Выводы

Если кратко, то FS перенесли на первую позицию выдачи. Если ваш сайт занимал какую либо позицию на первой страницей с таким-же урлом, что и в FS - этот результат будет удален. Останется толькол FS.

- Featured snippets are now part of the main organic search results
- Featured snippets are counted as the first position
- Google removes that URL from showing elsewhere in the core search results when it is displayed in the featured snippets
- Images in featured snippets are not deduplicated if that URL is different from the text version of the featured snippet
- Refined featured snippets, the ones that let you filter down more with bubbles, people also ask or other refinements are not deduplicated
- Top stories, image carousels, local listings, and other vertical search integrations are not deduplicated either because they are not featured snippets
- Normal knowledge panels, direct answers and so on are also not deduplicated
- Right side featured snippets were deduplicated, now they are not
- Right side featured snippets will eventually move to the top left position
- To opt out of featured snippets try using the max-snippet control and reduce the size of your snippet so Google cannot show it anymore. If you use the nosnippet tag, you won't have a snippet in the core web results, so use max-snippet.
- This does not impact your Search Console performance reports
- This deduplication change rolled out on Wednesday, January 22, 2020