Data Apps Design

Looker action -> Braze (Customer engagement platform)

Let's keep observing ways to build reverse-ETL pipelines.

Looker enables its user to leverage Actions Hub – way of integrating Looker with 3rd party tools. Amongst most notable are:

– Airtable
– S3
– Braze
– Dropbox
– gDrive / gSheets / gAnalytics / gAds
– Hubspot
– mParticle

We calculate certain labels/traits/dimensions on our passengers/chauffeurs based on their behaviour and services usage in DWH.

Looker Action enables scheduled sync of data from Redshift to Braze user cards.

All you need to perform sync is:

– Identifier (user_id / external_id)
– Dimensions which will become traits in Braze card
– Schedule for this Action

Then in Braze we are able to:

– Target our campaigns precisely
– Deliver personal experiences and communications
– Split segments and perform A/B testing
– Identify users who are about to churn

#reverse_etl

#анонс

В докладе Артемий расскажет про

- Анализ T2M команд разработки на событиях Github (Webhook)
- Аналитику документ-ориентированной БД MongoDB
- Использование специальных функций и типов данных, оптимизация скорости

Добавить в календарь 🗓

(всякое бывает, и время может измениться, хотя мы постараемся, чтобы такого не было! Но все равно в день конференции следите за финальной сеткой выступлений)

#DevsCamp
#TeamLeadCamp
#TeamLead

Continued:

Also, pay attention to how a model is built with dbt_utils.unpivot macro:

{{ dbt_utils.unpivot(
  relation=ref('dim_chauffeurs_labels'),
  cast_to='varchar',
  exclude=['actual_dt', 'chauffeur_id'],
  field_name='label',
  value_name='value'
) }}

A list of attributes unloaded could be expanded or narrowed without actual code changes. Schema is ['actual_dt', 'chauffeur_id', 'label', 'value']

Let’s examine some integrations I currently use

UNLOADing customer/partner/chauffeur labels to S3 bucket files

Let’s say we want to exchange some data with other teams be it Backend, Financial Service, Frontend. You may also treat it as publishing data for whom it may concern, so there could be multiple consumers.

Could be easily automated it with dbt + Redshift UNLOAD:

– Create a model with desired attributes and rows
– Materialize it as a view
– Add dbt post-hook with UNLOAD script
– Schedule it on a daily/hourly basis

As a result:

– No actual excessive data is stored – materialized='view'
– Export is always up-to-date as it is scheduled with dbt jobs
– UNLOAD is performed only with production runs
– For consumers snapshot or history is available
– Multiple file formats supported: CSV, JSON, Parquet

There is a number of successful companies who aim to provide reverse-ETL as a service:

– Census
– Hightouch
– Grouparoo

However there are multiple ways to do it yourself:

1. Writing your own scripts

– Every script is adding complexity to your pipelines
– Non-scalable: you should write new code for each integration
– Requires Software Engineering skills: not applicable to business users

Could be automated with:

– Python + Airflow DAGs
– Jupyter + cron + any Python libs (pandas, sklearn, …)

2. Using off the shelf integrations

– Enables using built-in integration capabilities from Software you already use
– Could be tweaked easy enough

Examples are:

– Looker Action Hub
– Redshift with its Spectrum, Datashares, Unloading to S3

#reverse_etl

Channel name was changed to «dbt is here – Technology Enthusiast»

Have you ever heard of Operational Analytics?

While your data resides in DWH – it is passive. It awaits while somebody queries it.

Operational Analytics is about making data actionable, not only available through SQL and BI on demand, but really working on day-to-day business in customer-facing workflows:
– Ad Networks (Facebook, Google Ads, …)
– E-mail Tools (Hubspot, Mailchimp, …)
– Lifecycle tools (Salesforce, Braze, …)

reverse-ETL is approach / class of tools for implementing Operational Analytics.
It enables data flowing out of your DWH into Operational Systems in a reliable/predictable/fault tolerant way.

Real-world use-cases:
– Prioritizing leads for Account Managers – most valuable customers first
– Generating custom audiences for advertising campaigns
– Delivering personal incentives and bonuses
– Communicating with customers about to churn

#reverse_etl

Has anyone heard of Datafold?

I bet you use gitdiff tool regularly to compare code changes.
But how these code changes reflect on your actual DWH data?

They offer tool named Data Diff to compare changes on Schema, PK, Column profile levels.
Moreover, they can help you track Column-level lineage and set Metrics Alerts.

Seems to be very handy and useful.
I think I'm going to test it soon.

By the way, it integrates with dbt tightly.

Clickhouse destination for Airbyte is coming

Soon they will meet together

– Open Source pipeline tool with tens of connectors out of the box
– One of the fastest and Feature-rich Analytics Databases

Just imagine you won't need to overpay for black-box connector services, while you integrate all of your data:

– Performance marketing
– CRM
– Event analytics
– Engagement platforms

It isn't going to be that easy, of course.
But still this is going to revolutionize solutions I am currently working on.

How to access Managed Clickhouse (Yandex.Cloud) from PowerBI

Managed Clickhouse cluster with public address is only reachable with SSL enabled, so

1. Download and install Yandex.Cloud certificate

Into Trusted Root Certification Authorities

2. Install Clickhouse ODBC driver

clickhouse-odbc-1.1.10-win64.msi

See more at clickhouse-odbc releases

3. Configure ODBC connection (Windows)

Get Data in PowerBI

4. From ODBC – choose your connection

Voila. By the way, I use Mac, and to work with PowerBI I have to spin up Windows VM 😒

#powerbi #bi #clickhouse

Oh yeah, by the way our Tech Stack Viz (no bullshit 😏)

[RU] Полуструктурированные данные в Аналитических Хранилищах

В последние годы явным стал тренд на анализ слабоструктурированных данных – всевозможных событий, логов, API-выгрузок, реплик schemaless баз данных. Но для привычной реляционной модели это требует адаптации ряда новых подходов к работе с данными, о которых я и попробую рассказать сегодня.

В публикации:

– Преимущества гибкой схемы и semi-structured data
– Источники таких данных: Events, Logs, API
– Подходы к обработке: Special Data Types, Functions, Data Lakehouse
– Принципы оптимизации производительности