Midcore Insights Q2 2026: Market Leaders, Breakout Launches, LiveOps and UA Trends

Midcore generated roughly $16B in H1 2026. But behind that huge number are dozens of success stories, declines, and emerging trends shaping the market. To capture what’s changing right now, we zoomed in on Q2 and the latest shifts across the genre.

Our new report breaks down both the broader market shifts and the key trends across major Midcore genres, from Strategy and RPG to Shooters and Simulation:

• Which subgenres grew several times over, but still don’t signal a real market opportunity 🚀
• How Sort Puzzle mechanics made their way into 4X Strategies through LiveOps 🧩
• How AI and “tycoonization” are reshaping UA creative trends 🪵

Read our neat 20-slide report for a quick snapshot of what’s happening across the Midcore market today:

Download Report