Официальный сайт Heineken гласит, что они действительно запартнерились с HEINZ: “An unexpected combination at first glance, but a familiar one in practice”. Аккурат к ЧМ они выпустили лимитированный пак из 5 бутылок пива и 1 бутылки томатного кетчупа. Особенно мне нравится как обыграли нейминг. Ниже несколько цитат из пресс-релиза:
For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we're making it official. From the irrational love that inspires our fans to go ‘all in’ to our shared commitment to quality, this partnership may be our most rational one yet. — KAREN OWEN, CHIEF GROWTH OFFICER AT HEINZ
Heineken has always been about sparking fresh connections. This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they’re part of shared moments; it’s the match we’ve all been waiting for… as unexpected as it might be. — NABIL NASSER, GLOBAL HEAD OF HEINEKEN® BRAND