Если вы по умолчанию решили, что на этих кадрах очередной ИИ-креатив, спешу разуверить: проект Spring coolers вполне реален. Некоторые арт объекты можно было увидеть в офлайн магазинах Balenciaga в Нью-Йорке, Милане и Шанхае в рамках проекта Balencaiga “Art in Stores” в 2021-2022 годах.
Разыскала сайт их создателя — художника Moreno Schweikle, выдержку оттуда оставлю здесь цитатой:
In the sculpture series Spring coolers, Schweikle utilities a water dispenser as a prime example of how products can lose their visual appeal when form becomes inferior to function and producibility. While maintaining the techniques and material of the cooler, he modifies the design giving another narrative to this office archetype, one that belongs to the Neo-classical drinking fountains of historic city squares. In the same way in which the fountain not only provided water, but also a (public) gathering point, so does the water dispenser incite conversation and gossip that transcendsoffice hierarchy as colleagues refresh.
By reintroducing the decorative elements of the outdoor fountain to the office hot spot, Spring coolers reinstates the virtues of water and the social importance of this valuable resource.