Innovation does not always begin with a planned breakthrough. Some valuable ideas emerge unexpectedly through experimentation, observation, and the connection of seemingly unrelated insights 🧠

But while serendipity can create opportunity, it cannot be scheduled or relied on as a growth strategy 📈

Strategic innovation provides the structure that turns ideas into repeatable value: clear objectives, portfolio choices, customer discovery, empowered teams, partnerships, and a route to scale. 🚀

Our new COVO Insight Brief explores how organizations can build this discipline while staying open to the unexpected.

To receive the full report, please send us a message📧

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