Today, we’re taking a look at SoFi Technologies — one of the most dynamic fintech companies in the US, which is currently completing a major and highly successful fundamental transition from a “loss-making startup” into a profitable, mature, and rapidly growing digital bank. The growth outlook looks promising 🐸
SoFi’s business is built around three key segments:
⚪️ Lending: origination and refinancing of personal, student, and mortgage loans
⚪️ Financial services: an ecosystem of products for individuals, including savings and checking accounts, brokerage and crypto services (SoFi Invest / SoFi Crypto), credit cards, and budgeting tools (SoFi Relay)
⚪️ Technology platform: B2B solutions Galileo (payment processing and card issuance) and Technisys (cloud-based core banking)
Main competitors:
⚪️ Neobanks and fintechs: Robinhood, Block / Cash App (SQ), Chime, Revolut, PayPal
⚪️ Traditional US banks
Market share and long-term contracts:
• In the commercial student loan refinancing segment, SoFi is the largest online player in the US
• In retail neobanking, the company has a strong position among young, high-income paying customers, with around 16M customers
• Galileo serves more than 150M active accounts globally, acting as a key infrastructure provider for third-party fintechs
• SoFi Stadium naming rights: a 20-year contract worth more than $600M for naming rights to the Los Angeles stadium through 2039, providing continuous marketing exposure
• Long-term Galileo B2B contracts: multi-year agreements with neobanks for payment processing services
• Loan portfolio sales: long-term agreements with institutional investors and funds for the regular purchase of pools of personal loans originated by SoFi
SoFi has corrected 50% over the past year. The previous 50% correction in 2025 was followed by a 230% rally.
We all know how strongly neobanks have performed recently. But it’s important to understand that this is a volatile company and an aggressive idea, with all the risks that come with it.
If we expect a softer credit policy, and everything is already pointing in that direction, as I wrote before, companies like this could really take off. It’s basically crypto in the stock market.
That’s why I’d split the planned investment capital for SoFi into 3–4 parts and start building the position gradually.