🤝 The fastest shirt-sponsor split on record

Burnley wore Finotive One — a Cyprus-registered "trading ecosystem" barely anyone had heard of — throughout pre-season and their first League Cup match. Then, 42 days after signing, the deal was scrapped to protect "the club's interests." Sure.

A Schwarzenegger promo video went with it. Fans get a swap for Vertu Motors, a car dealership that's been quietly partnering with the club since 2022.

Under owners AIK Capital, Burnley have burned through LoveBet, SpreadEx, W88 and 96.com — the last dropped after anti-money laundering breaches, per BBC Sport. Finotive One was the fresh start. Six weeks, apparently, is fresh enough.

Kit's ready for Sunday's West Ham opener. Schwarzenegger is not.