🎬 Tom Cruise, meet the box office floor
Warner Bros. bet on a seemingly foolproof combo — Cruise plus Iñárritu ("Birdman," "The Revenant") — and got $8M on a $160–180M budget. The film needed ~$40M opening weekend just to justify its cost. A "decide for yourself" ad campaign and claims that only Americans disliked it didn't help; $12M from 73 international markets confirmed it wasn't a cultural misunderstanding.
Projected losses: $150–200M, with Cruise contractually paid before Warner recoups a cent — one week before the Paramount acquisition closes.
First place: "Verity," Amazon MGM's Colleen Hoover adaptation with Hathaway and Dakota Johnson — $32.6M on a $40M budget, 34% on Rotten Tomatoes. Per Variety, Tom Cruise lost the weekend to a pregnant Anne Hathaway. You couldn't write it.
https://www.youtube.com/watch?v=4nxLG_PFlFo
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