Since May 2025, Microsoft has raised Xbox prices three times. The Series X launched at $499.99 in 2020 — it now costs $300 more, before European markups even enter the picture.
New EU / UK prices, via The Verge:
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Series S 512GB — £299.99 / €349.99 → £429.99 / €499.99 (+43%)🔸
Series S 1TB — £349.99 / €399.99 → £519.99 / €599.99🔸
Series X Digital — £449.99 / €549.99 → £619.99 / €749.99🔸
Series X Disc — £499.99 / €599.99 → £669.99 / €799.99 (+34%)The 2TB model is being discontinued. AI-driven NAND shortages are pressuring all hardware makers, but no competitor has passed those costs on as sharply. The Series S — once the affordable entry point — now costs more than the Series X did at launch. For a platform already trailing PlayStation in sales, that's a shrinking window for new players to join.