📺 Netflix just overtook the BBC in the UK — for the first time ever

The BBC is more than a broadcaster — it's a national institution. Which makes Ofcom's finding all the more striking: 26% of Brits now reach for Netflix first, with the BBC at 25%.

One point. Enormous symbolism.

The 16-to-24 crowd has already left for YouTube, where minutes watched have doubled since 2022. Traditional TV survives mostly on older demographics.

And on this exact day, the BBC announced it's cutting Blankety Blank, Celebrity Mastermind and Live at the Apollo — part of a £500 million savings drive that strips out 150 hours of original content by 2028.

Helping your rival look more appealing by shrinking yourself. Bold move.

Engadget