гугл серйозно проапгрейдив сервер-сайд таг менеджер:
https://www.simoahava.com/analytics/transformations-server-side-google-tag-manager/
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Simo Ahava's blog Transformations In Server-side Google Tag Manager Transformations in server-side Google Tag Manager allow you to modify the event data object before it becomes available to tags. They are a governance and data enrichment tool, and this article explains how transformations work.- 🔥 7
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