Smash Fest: From LiveOps Minigame to Chart-Smashing Puzzle Trend

The Hybridcasual Puzzle market keeps coming up with new trends. We’re still not over Arrows, and now we have Smash 🤌

In July 2026, Flow Game’s Smash Fest! rapidly climbed the charts, reaching #10 in Top Grossing and #4 in Top Free. As of today, the game has generated over $4M in lifetime IAP revenue and reached 16M installs.

With Advanced Search, we’ve already spotted 50 new games with “Smash” in their titles, launched after Smash Fest started climbing the charts in June. What is more, big players like Moon Active and Azur Games are already testing the mechanic in Splash Kingdom: Tower Blast and Hit Fest: Cannon Smash.

But guess what? The trend apparently came from Casual LiveOps! 👀

That’s exactly what we break down in our recent article, including:
— Which offers are driving Smash Fest!’s success
— How Royal Smash builds on the game’s core
— How Casual games are leveraging the trend through misleading ads

Don’t wait another moment, dive right in ✨