Hay Day Hits a New $1M Daily Revenue High Thanks to Smart LiveOps

In H1 2026, the Farming subgenre grew 15% YoY in IAP revenue to $576M, which is quite remarkable considering how mature the market is!

Hay Day was the second top-grossing game in the market, accounting for 13% of Farming revenue in H1 2026. The game was released back in 2013, and guess what? After more than a decade of stable performance, it managed to hit a new daily IAP revenue high 13 (!) years later, reaching $1M on May 1, 2026 😱

One of the key drivers behind Supercell’s new milestone was its LiveOps execution. On that single day, Hay Day launched a whole lineup of events: two collection events with farm decorations, event tasks, a related exchange shop, and refreshed regular features.

To convert that engagement into revenue, more than six special offers also went live, including holiday-themed chain offers 💰

Learn more about the Farming genre's top performers and the key dynamics across other Casual genres in our Casual Games Report H1 2026.