Casual Games Report H1 2026: Growth Beneath the Still Surface

The Casual Games market generated $11B in revenue in H1 2026, staying almost unchanged year over year. Everything seems quiet and stable on the surface. But once you dig deeper, that's where you discover that some genres are actually blowing up 🚀

In our latest Casual Games Report, we uncover exactly that:
✨ Which Match-3 games are growing despite the segment's overall stagnation
✨ Why major publishers like Century Games and Moon Active are doubling down on Merge-2
✨ How mature Farming titles are still setting new revenue records

...and, of course, we also cover the key Hybridcasual and Coin Looter trends. It'd be a crime not to!

The key insights are already waiting to help you make stronger decisions in H2 2026.